We recently wrote about some exciting enhancements to our website payment gateway. Well after a week of development and test payments we were ready to go live, when back came HDFC Bank to reject our application. Apparently most of our products fall into their “Non Target Profile”. This from the same bank that have provided all our business banking since we started, all our personal banking, our credit card facilities, and offered us an overdraft for financing. This despite us being an existing e-commerce operation with a history of sales that are going through one of HDFC’s competitors currently, and for which we wanted to give them the business! Unfortunately Zaakpay weren’t able to provide us a contact at HDFC to discuss this with, so short of escalating it to HDFC senior management ourselves it seems this will be destined for yet another chapter in Nisha’s planned book on the …