I had to select one direction from the ones Ishan presented and found it very difficult. They are all great and bring the brand values to life. Ishan is great to work with – passionate about his work but with strong processes that make it all seem very easy. He has a fan in me for life!
I find the carpet theme more organic, more me, so am going to go with that over the tile theme.
Selecting a suitable name was an experience in itself! I along with help from my close friend Reshma (founder of Earthy Goods, a social enterprise that sources and distributes natural handcrafted products from village India – such as the delicious Bhiura jams that I’ve just been having for breakfast!), checked meanings and domain availability of over 200 names! We settled for Arastan which in Persian means “to adorn, decorate, embellish; to set in order”; bāzār ārastan meaning “to arrange a bazaar, to lay out one’s goods for sale”.
Finding a designer who understands you and who is passionate about design but also shares your passion is a challenge. Having contacted several designers, I have settled on Ishan Khosla to do my branding.
Ishan impressed me with the way he quickly captured what Arastan means to me. This is from his initial response:
Authentic Eclectic Exotic Original Pure Personalised …
© arastan 2011
