So, I have all but disappeared from this blog over the past few months. What have I been up to? I have been working on weaving our own collection of high quality cotton dhurries, starting to produce our own range of earthenware ceramic and focussing on growing Arastan. All incredibly exciting!

Putting together our own collections involve long lead times so I have to be patient – not a virtue I commonly exhibit! May was our best non-exhibition month to date and it prompted me to think about why. I think part of it is our authenticity. I started Arastan to share and that will always remain at the core of all we do. I recently wrote to customer service of a popular online store asking why they have a voucher scheme that is illegal under contract law and completely unnecessary. Customers buy because they like your products, I said, …